Instant Off-Road Kit Comes with Fake Blood, Spray-On Mud

Instant Off-Road Kit Comes with Fake Blood, Spray-On Mud

A tongue-in-cheek advertising gimmick from Volkswagen just in time for better weather

Jason Brick
  • 9 april 2015

Volkswagen added some humor to their advertising presence with a humorous giveaway kit for their off-road series.

Car companies routinely send press packages out to journalists in hopes of receiving a writeup. This month, Volkswagen surprised auto journalists with an Instant Off-Road Kit designed to let the user make any car look off-road-rugged in moments. It comes in a military-style medical box with the Volkswagen logo and the words “To the Serengeti and Back in Five Minutes” stenciled on the lid.

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