Do You Take Your Whisky ‘3D on the Rocks’?

Do You Take Your Whisky ‘3D on the Rocks’?
Advertising

Suntory Whisky fashions slow-melting and polished ice cubes that mirror its style

Kiran Umapathy
  • 9 april 2015

Full-service Tokyo advertising agency TBWA\Hakuhodo has transformed ice cubes into artistic masterpieces in a campaign for Japan’s Suntory Whisky called 3D on the Rocks.

The agency used a computer controlled cutting machine called a CNC router and a process resembling inverse 3D printing to carve designs in blocks of ice.

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