T-shirt brand ASKET believes in a classic white tee that fits flawlessly, is available in 15 sizes, and is priced right

There’s more than meets the eye when it comes to a plain white T-shirt. At least that is what new brand ASKET is setting out to prove with their focus on the classic wardrobe item. The Stockholm-based brand wants to create the perfect white tee for men, made of high-quality materials but at a lower price than usual designer tees.

The brand began with the idea of size. ASKET co-founders, August Bard Bringéus and Jakob Dworsky, found it puzzling that with the range of body types out there there are only five standards sizes for t-shirts (XS, S, M, L, XL).

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