will.i.am and W Hotels Climb into Bed Together for Sustainable Luxury
EKOCYCLE collaboration brings sustainability to the hotel room, making turndown service a whole lot sexier
On beds and bedside tables around the world, a new design in sustainable fashion has rolled out in collaboration between will.i.am’s EKOCYCLE and Starwood Hotels & Resorts. From April 13, guests at the W will sleep in recycled sheets and power their phones in portable chargers created in part from plastic Coca-Cola bottles. The mass initiative to promote ‘sustainable luxury’ is a part of a greater vision to repurpose waste as lifestyle products.