In Brief

Crystal analyzes coworker emails to help you communicate in a curated manner

 

It’s said that only 10 percent of communication is the words you use, and the other 90 comes from your tone of voice and body language. This can—and frequently has—caused problems in email, since only the words you use come through.

To solve this, the Crystal email platform analyzes personalities to determine the best way to communicate exactly what you mean and to motivate the recipient according to her needs and passions. It’s not the same as a video conference, but is a step toward better communication.

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