In Brief

At PSFK 2015, we learn what the uniqueness of our individual ears spells for the future of retail

At PSFK 2015, Nikki Kaufman discusses the importance of personalization and the manufacturing processes of Normal’s tailor-made premium 3D-printed earphones. As CEO, Kaufman sees value in customization, a fast turn-around and transparency.

According to Kaufman, there’s no such thing as small, medium and large anymore, but also one size does not fit all. Rather, consumer needs are radically different from one another and new technology has enabled brands to design for these subtle variations. That’s why Kaufman created a premium-sounding product that’s a perfect fit in size and color for the individual—and that is made just for them.

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