Young Mexican industrial designers explore linguistic tradition of alburear through design objects

One of the most attention-drawing exhibits at Wanted Design 2015 in NYC was work from Mexican design collective La Tiapaleria. The group is made up of industrial design students and recent graduates of the Tecnologico de Monterrey Campus Guadalajara. Each year they undertake a project to create objects inspired by Mexican culture and traditions using materials and fabrication techniques native to the area.

The objects this year were presented with no accompanying information. All of them were interactive, and one in particular that used iron filings and magnets grabbed a lot of attention. Spanish speakers will have likely had a hint to the purpose of each of the objects from the exhibition title: Albures. It is derived from the word “albur” which in Mexico is a double entendre in which one of the possible meanings has sexual undertones. Designer Jose Manuel Montoya Pujol told PSFK that it is a common kind of verbal game among groups of friends relating to trading comebacks or flirting.

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