Hyper-Connectivity Moves Away from the Twittersphere to the Service Industry
Doctor visits, valet parking, and last-minute makeovers are just a few services seeing the appeal of an on-demand world
A mini-revolution enabled by instantaneous connections to our favorite products and services is upon us. The on-demand economy — businesses and services that ensure we are always no more than a click away from whatever we need at any hour of the day — have inspired a new wave of consumer habits and needs.
Our devices act as true enablers of our daily lives, from the ways we navigate work to how we decide to complete our errands. In the wake of our ‘always-on’ and ‘hyper-connected’ experiences, we are overtaken by digital services that allow us to offload almost any task with the promise of real-time fulfillment.