Microsoft Match is a team effort between two corporate giants that helps steer individual consumers in the right direction

Microsoft Match is a program that will find the perfect Windows device for you.

Staples has created a program that will ask you several questions about your computer use. You’ll be asked what sort of things you’re expecting to do and how you like to use your computer. With each answer, it narrows its list of potential products for you until it can give you a handful of customized suggestions.

Microsoft Match is a solution to the “too much of a good thing” problem faced by many computer shoppers this century. The array of options and functionalities is intimidatingly wide, and often consumers don't know the right questions that will put them onto the right computer. Often, shoppers complain about buying a device they thought they wanted, but instead ended up with the wrong functionality for their personal needs.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in