In Brief

The ads feature profile images of people styled with unique hair that resembles BMW helmets

In order to advertise its range of smart and stylish motorcycle helmets, manufacturer BMW has released a selection of images showing off various styles of ‘helmet hair.’ The ads, created with advertising agency Publicis Mexico, take a humorous approach to dealing with what some motorcyclists consider a problem.

It is usually a waste of time to spend ages styling their hair as they often find when they arrive at their destination that their locks are all out of place.

BMW offers a solution to these people, with examples of unique hairstyles that would stay in place under one of their helmets. The hairstyles are all modeled after the design of a different BMW Motorrad helmet.

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