Who Said Helmet Hair Had to be a Hairy Situation?
The ads feature profile images of people styled with unique hair that resembles BMW helmets
In order to advertise its range of smart and stylish motorcycle helmets, manufacturer BMW has released a selection of images showing off various styles of ‘helmet hair.’ The ads, created with advertising agency Publicis Mexico, take a humorous approach to dealing with what some motorcyclists consider a problem.
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