Who Said Helmet Hair Had to be a Hairy Situation?

Who Said Helmet Hair Had to be a Hairy Situation?

The ads feature profile images of people styled with unique hair that resembles BMW helmets

Emma Hutchings
  • 6 may 2015

In order to advertise its range of smart and stylish motorcycle helmets, manufacturer BMW has released a selection of images showing off various styles of ‘helmet hair.’ The ads, created with advertising agency Publicis Mexico, take a humorous approach to dealing with what some motorcyclists consider a problem.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.