In Brief

At PSFK 2015, we learn why convenience, efficiency and 'smart luxury' are necessary for a mobile citizen

The future of the hospitality and travel industry requires an emphasis on convenience and efficiency, according to citizenM  commercial director of USA Noreen Chadha. In her talk at PSFK 2015 Chadha discusses building an affordable, boutique hotel that appeals to the next generation traveler—someone who is mobile, tech-savvy and looking for ‘smart luxury.’

Out of frustration with her own experiences with long lines at hotel check-ins, scripted staff and hidden room fees, Chadha imagined the potential to design a hotel from a completely blank canvas.

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