Brazilian Students Learn English By Fielding Pizza Orders
Hello Pizza gave customers the option to order their meal through CNA Language School attendees with discounts and cross-cultural interaction as their prizes
Engaging young people with languages at times can be hard, especially as the general criteria tends to be limited to conversations that focus on unrealistic situations. Ad agency FCB Brazil has teamed up with Bella Vista Pizzeria in Culver City, California to overcome this problem and re-engage students at the CNA Language School with an innovative campaign named Hello Pizza.
The initiative takes a forward-thinking approach to teaching people the basics of a new language by incorporating pizza ordering into the mix, bringing otherwise disengaging sessions into real-life territories.