In Brief

Agency Anonimo worked with the brand to create versions of the 'Share a Coke' cans for the visually impaired

Coca-Cola’s ‘Share a Coke’ campaign, which debuted in 2011 and has since rolled out in over 80 countries, recently added more names and more packages by swapping out its iconic logo on cans and bottles for 1,000 of America’s most popular names. As well as extending the campaign to include four times as many names as before, the brand has introduced the personalization in Braille.

Mexican ad agency Anonimo worked with Coca-Cola when they realized that their initial campaign had missed those who couldn’t see their name written on the cans. They set out to create a special edition made exclusively for blind people, changing the design to share them with Fundación ProCiegos. This nonprofit helps train blind and visually impaired adults for integration into the workforce.

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