Coca-Cola Cans Designed for the Blind

Coca-Cola Cans Designed for the Blind
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Agency Anonimo worked with the brand to create versions of the 'Share a Coke' cans for the visually impaired

Emma Hutchings
  • 12 may 2015

Coca-Cola’s ‘Share a Coke’ campaign, which debuted in 2011 and has since rolled out in over 80 countries, recently added more names and more packages by swapping out its iconic logo on cans and bottles for 1,000 of America’s most popular names. As well as extending the campaign to include four times as many names as before, the brand has introduced the personalization in Braille.

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