Converse Invites PSFK to Its Creative Overtaking of a Boston Classic
Converse's spirited renovation of Boston's Lovejoy Wharf is in direct line with the company's freewheeling nature
Boston is on the rise with major construction projects initiated under the reign of the late mayor Thomas Menino reaching completion. One such project has been the rejuvenation of the dilapidated Lovejoy Wharf, the location for the recently opened Converse office and global headquarters.
This project, jointly unveiled in January 2013 by Jim Calhoun, the President and CEO of Converse, and Mayor Menino, is revitalizing this section of the city. What used to be a derelict assortment of abandoned warehouses overshadowing a crumbling dock is now a pair of modern buildings and a landscaped public space occupying the two acres that make up the Lovejoy Wharf.