Converse Invites PSFK to Its Creative Overtaking of a Boston Classic

Converse Invites PSFK to Its Creative Overtaking of a Boston Classic
Advertising

Converse's spirited renovation of Boston's Lovejoy Wharf is in direct line with the company's freewheeling nature

Piers Fawkes, PSFK
  • 6 may 2015

Boston is on the rise with major construction projects initiated under the reign of the late mayor Thomas Menino reaching completion. One such project has been the rejuvenation of the dilapidated Lovejoy Wharf, the location for the recently opened Converse office and global headquarters.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.