psfkUNFILTERED: PSFK Staff Writer Simone Spilka gets her style on with prescription-before-purchase service Made Eyewear
It’s true that eyewear in the online space has become a commodity, and new players need to bring something completely novel to the playing field in order to be seen. Made is trying to make a mark by adding customization into the Warby Parker model of high-quality eyeglasses at an accessible price point.
The general concept is made-to-order glasses so that customers can customize every piece of their accessory according to personal preferences. In the online shop, you’re able to select a frame shape and color template, add in laser engraving and choose a lens type. Once the basic model exists, users can add on extras, such as anti-reflective or scratch resistant protection. For optical lens, there’s a place to upload current prescription to ensure the glasses arrive assembled specific to the potential buyer.