Fashion Editor & Creative Director of Diesel kicks off design-led challenges for Pepsi Challenge

Imagine the experience to design the ubiquitous Pepsi can entirely from scratch.  “Live For Now,” a part of Pepsi’s greater initiative to seen as a lifestyle brand, has given global consumers and artists that unique opportunity. Created in partnership with Diesel’s Nicola Formichetti, participants are invited to repurpose the iconic bottle as contemporary artwork.

The fashion editor and creative director of Diesel kicked off the campaign with his own innovative design: a comic-like black, red and blue set of doodles that offers new and playful character to the traditional brand.

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