Diesel’s Nicola Formichetti Talks to PSFK About Using A Pepsi Can As His Canvas
Fashion Editor & Creative Director of Diesel kicks off design-led challenges for Pepsi Challenge
Imagine the experience to design the ubiquitous Pepsi can entirely from scratch. “Live For Now,” a part of Pepsi’s greater initiative to seen as a lifestyle brand, has given global consumers and artists that unique opportunity. Created in partnership with Diesel’s Nicola Formichetti, participants are invited to repurpose the iconic bottle as contemporary artwork.
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