Dior Uses Virtual Reality to Grant Backstage Passes

Dior Uses Virtual Reality to Grant Backstage Passes
technology

In a trend dubbed "retailtainment," the French label has created a branded VR headset that gives a look behind runway curtains

Leo Lutero
  • 20 may 2015

With the runway being held in bigger venues, live-tweeted and relentlessly shared online, fashion has created a new inner sanctum—the backstage—and Dior is using VR to give more people a pass for that too.

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