Digital Dog Follows Mall-Goers in Hopes of Finding a Home
#LookingForYou campaign features Barley, an adoption success story, as he responds to Westfield Stratford Mall visitors
Shoppers at Westfield Stratford Mall were treated with a touching personalized advertisement. Mall-goers were handed out special leaflets by Battersea Dogs & Cats Home and had a cute digital dog follow them around digital screens as they strolled the mall.
For the display to work, the leaflets were embedded with RFID chips that activated nearby screens in the mall. Walking across jumbo screens, an adorable dog named Barley will stroll with the person holding the leaflet. As they walk through the mall, Barley pops up like magic on screens to interact with the lucky passerby.