#EndangeredEmoji is a global campaign launched on Twitter to raise funds for endangered species

Wieden+Kennedy have launched a global social campaign with WWF, built on Twitter, that aims to support the organization’s work protecting endangered species and their habitats. Created with technical partner Cohaesus, the campaign encourages Twitter users to tweet one of 17 #EndangeredEmoji, leveraging the cute icons and the social network for a good cause.

Launched just ahead of Endangered Species Day on May 15, it was inspired by the discovery that 17 emoji represent endangered animals. The popular characters have been used over 202 million times on Twitter since they were integrated into the social platform in April 2014. With this emoji-based fundraising campaign, WWF is seeking to translate their popularity into vital funds for its work.

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