Snapchat Offers Retailer Max ROI When Setting Up Secret Shops
How Everlane is using creative storytelling to engage customers and drive sales
Everlane, the fashion brand with a mission of radical transparency in the factory and design studio, takes their social media seriously. As a web-only retailer, Everlane has garnered a dedicated following across their various platforms. Recently, the company (like a number of startups) has placed ephemeral messaging service Snapchat at the heart of their marketing strategy.
As Snapchat has grown and evolved, it looks to influential brands to help give it permanency in the social media landscape. When Snapchat launched Discover in January, a feature to power brand storytelling, names like EA Sports, Casey Neistat and Grubhub jumped at the new opportunity for fan engagement. Using Discover, editorial teams can create exclusive narratives and distribute their content in a way that’s instantaneous and easy to digest.