How Apple, Jawbone, Microsoft and more are defining conventions for the connected life

Over the past few weeks, PSFK has published a number of pieces recapping the trends from our latest Future of Connected Life Report. We have not only painted a picture of the novel stressors afflicting modern consumers, but have also outlined the trends emerging in reaction to these changes. As we researched how brands and individuals are adapting in the connected age, a few companies kept appearing on our radar.

Below, we highlight six of the brands redefining conventions and expectations for the future of productivity, wellness, and growth.

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