Magazine Designed to Be Read with Your Feet
Hansaplast makes foot care glamorous and fun with a special women's magazine
As the sandal season of spring and summer starts, we start to think more kindly of the lowly extremities that support us in our daily activities: namely, our feet. A special magazine created by foot product manufacturer Hansaplast and the creative studio BEING France imagines a foot-centric world, one where reading is done at a leisurely pace and pages are flipped with manicured toes.
A promotional video showcases some of the magazine’s special features. These include a thick, varnished paper stock selected by BEING so that the pages can be easily turned by the hands’ less prehensile counterparts, and a larger type that allows you to read from further away.