The world's second largest fashion retailer transfers its fashion know-how to the makeup world by the truckloads

H&M is showing off muscle by releasing its first line of beauty products by the truckload. Seven-hundred different make-up products will arrive fall this year to H&M stores worldwide.

The new collection will replace all existing H&M beauty products. Official press photos reveal a pastel collection of make-up essentials with many shades of lipsticks. A big range of nail polish colors will also be in the mix.

H&M’s beauty products fill first arrive at its 900 stores worldwide and through their online platform HM.com.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in