The world's second largest fashion retailer transfers its fashion know-how to the makeup world by the truckloads

H&M is showing off muscle by releasing its first line of beauty products by the truckload. Seven-hundred different make-up products will arrive fall this year to H&M stores worldwide.

The new collection will replace all existing H&M beauty products. Official press photos reveal a pastel collection of make-up essentials with many shades of lipsticks. A big range of nail polish colors will also be in the mix.

H&M’s beauty products fill first arrive at its 900 stores worldwide and through their online platform HM.com.

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