psfkUNFILTERED: PSFK Labs Researcher and Strategist Michelle Hum and Editorial Intern Olivier Willems enjoyed Sunday brunch with home-cooked arepas through micro-moonlighting service

This past Sunday, we were tasked with the difficult job of testing out micro-moonlighting service CookApp which was covered in PSFK's latest Future of Connected Life report. CookApp connects amateur chefs with adventurous eaters.

As I go over PSFK Labs Researcher and Strategist Michelle Hum's notes covering our CookApp experience, it has become apparent that I have very little to add other than “it was convivial and the food was really good.” I wholeheartedly mean that; the people we met that day were absolutely wonderful, and our host Geraldine’s arepas were out of this world. Perhaps I just take more from my French half when it comes to food, regarding it as more of a general experience that doesn’t necessarily need an in-depth analysis, just a broader appraisal.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in