Hong Kong Cleanup shows residents what litterers look like thanks to DNA traces found on paper cups, cigarette butts, and even used condoms

Launched April 22 in recognition of Earth Day 2015, the video “The Face of Litter” caps off a collaborative campaign by the Hong Kong Cleanup, Ecozine, and The Nature Conservancy to show Hong Kong residents that litterers are among us, and that their garbage isn't all that they leave behind.

//

Hong Kong Traces Leftover DNA to Put a Face on Litterbugs“The Face of Litter” caps off a collaborative campaign by the Hong Kong Cleanup, Ecozine, and The Nature Conservancy to show Hong Kong residents that litterers are among us, and that their garbage isn’t all that they leave behind.Learn more: https://www.psfk.com/2015/04/hong-kong-dna-show-faces-of-litterbugs-ecozine-nature-conservancy.html

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)