Who needs a gym membership when you can run for free on top of Morinomiya Q's Mall?

More often than not, people associate the act of shopping with leisure. The act of picking out clothing, trying it on and making a purchase is synonymous with a form of therapy. With iBeacon technology and new opportunities for mobile engagement between products and consumers, retail has much greater context than it did in the past.


In America, brands like Kade Spade have adapted by creating more interactive and immersive shopping mall experiences. Alternatively, in Japan, the malls themselves have been transformed to induce a multi-sensory shopping experience by encouraging patrons to workout pre- or post-purchase.

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