Jawbone, designer of health-oriented wearables, is reframing the way we look at our gadgets, with a focus on you

The tech buzzword du jour is the “Internet of Things,” the principle that as the electronics in our lives become increasingly omnipresent they start to interact with and complement one another. Of course, the reality doesn’t quite meet the expectation just yet. Danika Laszuk, one of our speakers at PSFK 2015, and her colleagues over at Jawbone on the other hand are keenly aware of the hurdles impeding our progress toward making the Internet of Things more than a pipe dream.

As she put it, the Internet of Things is a catch-all phrase that currently amounts to a bevy of smart devices with sensors connected to the internet that, crucially, create data.

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