How fans are sharing and repurposing media to articulate their ideas to the world

Kenyatta Cheese, Creative Director of Everybody at Once, a consulting agency for audience development, helps brands across media, entertainment and sports understand how to capture an audience and inspire it to grow. At PSFK 2015, Cheese explains why and how people are using content to have a conversation with one another.

“In a networked environment, the audience has an audience,” Cheese begins. The idea that the audience who you’re talking to aren’t just your followers or your viewers, but the people they’re going to talk to in turn is central to the brand strategy.

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