Kenyatta Cheese: In World of Memes and Diehard Fans, the Audience Has an Audience [PSFK 2015]
How fans are sharing and repurposing media to articulate their ideas to the world
Kenyatta Cheese, Creative Director of Everybody at Once, a consulting agency for audience development, helps brands across media, entertainment and sports understand how to capture an audience and inspire it to grow. At PSFK 2015, Cheese explains why and how people are using content to have a conversation with one another.
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