The recent author discusses the methodology behind building a brand with a social impact backbone

Daniel Lubetzky celebrates 11 years of KIND with the release of his book Do the KIND Thing, a reflection of life and business lessons with social entrepreneurship embedded in its core. At PSFK 2015, Lubetzky sits down with PSFK Labs‘ Scott Lachut to discuss challenging conventional wisdom, innovation and creative brainstorming, and scaling social impact through business.

Lubetzky’s business values originated at his previous company, PeaceWorks, which used business to bring together neighbors in conflict regions, such as facilitating trades between Israelis and Arabs. PeaceWorks used the power of economics to connect neighbors, shatter stereotypes and cement relationships. This strategic  way of thinking led to the KIND philosophy of “AND”—a philosophy to challenge conventional wisdom through the dual pursuit of objects that are in a fight for attention with one another.

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