Companies like Quince Imaging are leveraging projection mapping to pump-up fans before games, as seen in Clippers vs. Nuggets exhibition

In a collaboration with The Famous Group and Benchmark Productions, the floor of the Staples Center dropped away suddenly, replacing itself with a gigantic ball-pit right under the feet of the totally unfazed players.

I attended the Clippers vs. Nuggets game last week and was privy to one of the coolest pre-game intro sequences to any sporting event. It was gaudy, disorienting, and utterly insane, but I loved it. As a Celtics fan, whose team lost to the Los Angeles Clippers just a few weeks ago, I had to mute my excitement for fear of being caught on camera and ridiculed as a Bostonian pariah in Los Angeles.

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