The NBA is Using Projection Mapping to Wow Crowds Pre-Game
Companies like Quince Imaging are leveraging projection mapping to pump-up fans before games, as seen in Clippers vs. Nuggets exhibition
In a collaboration with The Famous Group and Benchmark Productions, the floor of the Staples Center dropped away suddenly, replacing itself with a gigantic ball-pit right under the feet of the totally unfazed players.
I attended the Clippers vs. Nuggets game last week and was privy to one of the coolest pre-game intro sequences to any sporting event. It was gaudy, disorienting, and utterly insane, but I loved it. As a Celtics fan, whose team lost to the Los Angeles Clippers just a few weeks ago, I had to mute my excitement for fear of being caught on camera and ridiculed as a Bostonian pariah in Los Angeles.