Hold Your iPhone Up and It Points the Way to a Bus Stop

Hold Your iPhone Up and It Points the Way to a Bus Stop
Hotels, Hospitality & Travel

Departures NYC uses augmented reality to point the way to the nearest bus stop

Rachel Pincus
  • 4 may 2015

Buses in New York City have often gotten the short shrift. They lack the beautiful iconography of the subway system, and if the latter system looks like spaghetti to newcomers, then the bus system looks like ramen noodles. Bus stops, in particular, are hard to find for a newcomer. But an app called Departures NYC uses augmented reality to elegantly disentangle the situation, exposing tourists and lifelong New Yorkers alike to new transit options and informing them of approaching buses.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.