The ooVooTique Lets Extroverts Exchange Friends for Products

The ooVooTique Lets Extroverts Exchange Friends for Products
Advertising

We had a chat with ooVoo CMO Chris Wire to find out a little more about this 'social currency' campaign

Olivier Willems
  • 14 may 2015

As brands get increasingly adventurous and “experiential” in their attempts at generating that ever-so-elusive buzz, their gaffes and outright failures can attain unprecedented levels of embarrassment. Thankfully, for every #RaceTogether or #UpForWhatever, we have examples of innovative success, like the ooVooTique. The boutique, filled with a wide array of tchotchkes wouldn’t take cash or credit but accepted payment in the form of friends in your ooVoo roster.

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