We had a chat with ooVoo CMO Chris Wire to find out a little more about this 'social currency' campaign

As brands get increasingly adventurous and “experiential” in their attempts at generating that ever-so-elusive buzz, their gaffes and outright failures can attain unprecedented levels of embarrassment. Thankfully, for every #RaceTogether or #UpForWhatever, we have examples of innovative success, like the ooVooTique. The boutique, filled with a wide array of tchotchkes wouldn’t take cash or credit but accepted payment in the form of friends in your ooVoo roster.

From April 23 to May 5 of this year, ooVoo, an innovator in the realm of high-resolution video chat and instant messaging, set up the pop-up shop in Austin with an interesting twist.

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