In Brief

NYU pop-up space features a larger-than-life pong game that encourages users to make real-time connections

New York University’s Center for Urban Science and Progress (CUSP) has partnered with experiential design agency Urban Matter Inc. to develop an interactive storefront based on the classic 80s arcade game Pong. The project, titled Play Array, allows users to interact with a larger-than-life pong display hosted in a storefront pop-up space and aims to encourage participation in a public space.

The storefront boasts a 6×8 interactive pixel grid made up of 18.5” circular bulbs lit internally with a ring of LED lights.

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