In Brief

For Clerkenwell Design Week, Renault created an interactive wall to tout the design of its electric concept car

Renault was the headline sponsor of the U.K.’s leading independent design festival, Clerkenwell Design Week, where it revealed an immersive experience stand. The car manufacturer used creative technology for brand engagement, installing an interactive wall to promote its DeZir concept car.

The installation was equipped with 556 sensors, which triggered the same number of irises to open and close depending on the movements of the person in front of it. The interactive iris wall detected motion, triggered by infra-red sensors, and tracked movement to create the effect.

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