Rolls-Royce Honors Haute Couture with Fashion-Inspired Car
The bespoke edition Wraith had its own fashion photo shoot, was introduced at NYCxDesign, and features coordinating luggage
Cars and fashion have had many intersections over the years. Rolls-Royce is the latest automaker to translate inspiration from the runway to the roadway. Wraith – Inspired by Fashion is a bespoke model created from color palettes, materials and techniques used in the world of high fashion.
The car debuted in New York City during NYCxDesign and is the first time ever the automaker has introduced a new vehicle outside an auto show. The launch was streamed globally via Periscope.
The Wraith’s exterior features a two-tone white color scheme accented with a hand painted stripe of a color called ‘Jasmine.’ It’s a very subtle combination and not too surprising to see another white luxury car as it is the hue of the moment.