The bespoke edition Wraith had its own fashion photo shoot, was introduced at NYCxDesign, and features coordinating luggage

Cars and fashion have had many intersections over the years. Rolls-Royce is the latest automaker to translate inspiration from the runway to the roadway. Wraith – Inspired by Fashion is a bespoke model created from color palettes, materials and techniques used in the world of high fashion.

The car debuted in New York City during NYCxDesign and is the first time ever the automaker has introduced a new vehicle outside an auto show. The launch was streamed globally via Periscope.

The Wraith’s exterior features a two-tone white color scheme accented with a hand painted stripe of a color called ‘Jasmine.' It’s a very subtle combination and not too surprising to see another white luxury car as it is the hue of the moment.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in