The collaboration with Marvel has resulted in a number of new Avengers-themed products including wallpapers and accessories

As part of Samsung and Marvel’s global partnership, they have recently collaborated on a wide range of products and promotions including a set of Avengers-themed wallpapers and icons, a VR experience, and accessories for the new Galaxy S6.

Created to promote the latest Marvel movie, Avengers: Age of Ultron, this is part of the larger campaign ‘We Are Greater Than I’ built around the theme of teamwork.

It is a fitting collaboration for the companies as this theme is carried across Samsung’s sports and entertainment projects and is also a major part of the Avengers movies, which feature the world’s greatest superheroes working together as a team.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in