Swiss singer Seven was the Samsung campaign's dance guide, using the resulting footage to create his latest music video

To celebrate the launch of its newest smartphone, the Galaxy S6, Samsung created a five meter version of the phone’s screen in the main train station in Zurich. The replica phone featured Swiss soul artist Seven mimicking members of the crowd who came up to the screen and danced to his new song, “Nobody Wants to Dance.”

Over the course of eight hours, passersby were invited to dance in front of the giant screen and watch the singer dance along, imitating their moves. The footage was then turned into the official music video for the song.

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