People Danced in Front of a Massive Galaxy S6 for Eight Hours

People Danced in Front of a Massive Galaxy S6 for Eight Hours
Advertising

Swiss singer Seven was the Samsung campaign's dance guide, using the resulting footage to create his latest music video

Daniela Walker
  • 14 may 2015

To celebrate the launch of its newest smartphone, the Galaxy S6, Samsung created a five meter version of the phone’s screen in the main train station in Zurich. The replica phone featured Swiss soul artist Seven mimicking members of the crowd who came up to the screen and danced to his new song, “Nobody Wants to Dance.”

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.