Coca-Cola capped off the series finale and now a digital billboard features bottles with the characters' names

As Coca-Cola played a big part in the Mad Men series finale, the company has returned the favor with a digital billboard in New York’s Times Square featuring the names of the characters.

During the last scene of Mad Men, which came to an end on Sunday night following a run of seven seasons, the main character Don Draper was seen meditating at a spiritual retreat. Inspiration strikes and he opens his eyes and smiles, with the screen fading to a famous Coca-Cola commercial from 1971 featuring the jingle I’d Like to Buy the World a Coke. The suggestion is that Draper got the idea for the brand’s iconic ‘Hilltop’ ad after his soul-searching journey ending on top of a hill overlooking the ocean.

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