The chocolate bar brand extends campaign by identifying urban design mistakes throughout New York City

Iconic candy bar Snickers placed miniature posters throughout New York City (Brooklyn included) in its new guerrilla marketing campaign, highlighting practical errors in design and construction.

Carrying the tagline “You Make Mistakes When You’re Hungry,” they adorned building walls, walkways and doors that have been rendered dysfunctional due to oxymoronic signage and absent minded structural errors. The stickers, which feature the recognized word mark and a hero shot of a halved candy bar, are punctuated with the hashtag #hungrymistakes encouraging users to share their own examples of famished foolery.

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