Snickers Campaign Draws Attention to NYC Design Flaws
The chocolate bar brand extends campaign by identifying urban design mistakes throughout New York City
Iconic candy bar Snickers placed miniature posters throughout New York City (Brooklyn included) in its new guerrilla marketing campaign, highlighting practical errors in design and construction.
Carrying the tagline “You Make Mistakes When You’re Hungry,” they adorned building walls, walkways and doors that have been rendered dysfunctional due to oxymoronic signage and absent minded structural errors. The stickers, which feature the recognized word mark and a hero shot of a halved candy bar, are punctuated with the hashtag #hungrymistakes encouraging users to share their own examples of famished foolery.
Now Track More Ideas
- United Air Passengers Can Check In Via Google Assistant
- NYRIW Preview: How Home Cooking Trends Will Change Grocery & Restaurant Businesses
- WeWork London Office Invites Visitors To Shop Its Furnishings
- Lenox’s New CEO Is Plotting To Get The Dinnerware Brand Out Of Its Time Warp—And Woo Millennial Shoppers