Social Network Recognizes Clothes, Is Instagram You Can Buy From
The Net Set app can now tell if you're wearing last season's prints on your #OOTD
Social network married with online shopping is Net-a-Porter’s bet for the next big thing. The global luxury e-store is ripe for the next power move since announcing a merge this year with Italian e-commerce giant Yoox.
Dubbed the “The Net Set,” the app will be released in an invite-only gathering on May 13. The social app will allow fashionistas to share their photos online, maintain a following and subscribe to other users for style inspiration.
What sets The Net Set apart is a special dress-matching feature. Every time someone uploads a photo of what they’re wearing, the system scans the inventory for the same clothes or something that closely matches the current dress. A link between the photo and a purchase page will make The Net Set an Instagram that you can buy from.