Sol Celebrates Independent Retailers with Local Heroes Campaign
Life-size street art created in London embodies the spirit of creative businesses and the people behind them
What do a custom guitar maker for Stevie Wonder’s bassist, a barbecued street food connoisseur, and a husband and wife who build bespoke bicycles have in common? In this instance, ‘Espiritu Libre,’ or ‘free spirit,’ for their shared decisions to pursue careers that favor the arts. With five of the U.K.’s most respected small business owners and creators, Sol beer has launched the global Local Heroes campaign to celebrate independent retailers around the world.
The ‘local heroes’ themselves were curated based on their choices to leave behind IT consulting, Michelin star-rated restaurants and other well-respected professions to establish their own artisan brand.