KIND collaborates with Cell Phones For Soldiers and BOND to deliver "hand"written notes to soldiers and vets

“There’s always an opportunity to do a kind thing.”

So says Brittany Bergquist the co-founder, along with her brother Robbie, of Cell Phones For Soldiers (CPFS). This nonprofit organization, which provides the members of our armed forces with the opportunity to remain in contact with their families and friends back home, has teamed up with KIND and BOND as part of a Twitter promotion in honor of Military Appreciation Month.

The #ThanksKindly campaign is one we’re happy to tell you about: Over the month of May, Americans will have the opportunity to tweet a message of gratitude, which will ultimately be delivered to an active-duty serviceman or veteran. The first 10,000 tweets that use the hashtag #ThanksKindly will trigger a $1 donation to CPFS.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in