In Brief

Wall's sent a custom-built truck to provide workers inside an office building with ice cream

Wall’s, the Unilever-owned ice cream brand that offers popular summertime treats including Cornetto, Twister, Solero, and Calippo, recently created a custom-built tiny ice cream delivery truck. The truck was designed to deliver treats to office buildings as part of the brand’s Goodbye Serious campaign, which tries to inject fun into people’s lives.

A new brand positioning was launched last year with the strapline ‘Goodbye Serious,’ with the aim of giving Wall’s a more relevant role in people’s modern lives. This new approach has seen a number of ads with a cheeky tone to try to revitalise the brand’s image and appeal.

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