The transportation firm has switched up its offering to involve niche audiences that may have otherwise been ignored

Uber is now available in over 290 cities worldwide and is used by one million people on a daily basis. The ride-sharing company wants to reach even more people by introducing additional features to the app to make it accessible for its deaf and hard-of-hearing partners.

The brand has worked in collaboration with the National Association of the Deaf to work on unique updates that are currently being tested in Chicago, Los Angeles, San Francisco and Washington, D.C. The new details entail optional features that can be activated or de-activated if and when the user so wishes. These include signalling a new trip request with a flashing light in addition to the existing audio notification. If the option to call a deaf or hard-of-hearing driver is not available riders are instead given the ability to text if they need to provide special instructions for pickup.

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