PSFK writers were invited to the unveiling of Castrol's latest VR-incorporating marketing campaign

Picture an amped-up Ford Mustang with enough tweaks and electronics to make Xzibit jealous. Then put Formula Drift racer Matt Powers in the driver’s seat. So far so good. Now restrict him to drifting around on a very large, very flat circuit, navigating through cones in utmost safety. You’ve lost us, but throw an Oculus Rift on him, show us what he sees, and we’re back in. That’s the premise behind Castrol Edge’s latest experiential promotion, Titanium Strong Virtual Drift, directed by Ben Conrad of Gymkhana fame.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)