In Brief

Custom-Made ad campaign for the manufacturer reinforces its tailor-made legacy with made-to-order viewership

Agency AlmapBBDO has created a commercial for Volkswagen that is as long as the time people have to watch it—whether they have a minute or a mere 10 seconds to spare. This campaign is fitting for the manufacturer as it emphasizes the brand concept that it is custom-made for all types of businesses.

Volkswagen trucks claim to be made to measure for any business and this web commercial ‘Custom-Made’ can be watched according to the viewer’s free time. Whoever is watching it is in charge of how long the commercial will be and, regardless of its length, it always makes sense. The viewer can interrupt the ad at any time by clicking a button on the computer screen that reads ‘Press to end.’

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