PSFK learns first-hand from the musician what happens when you try to design a world made out of waste
Will.i.am’s collaboration with Starwood Hotels & Resorts Worldwide celebrates another step forward in the musician and entrepreneur’s vision to make sustainability and fashion synonymous. As PSFK learned during an exclusive interview with the artist, EKOCYCLE is an initiative that asks global brands to create products made in part from recycled materials.
Now Track More Ideas
- Waymo’s Self-Driving Ridehail Pilot Offers Customers 24/7 Service
- Google Parent Company’s Drone Service Will Offer Customers Free Grocery Delivery
- Uber Eats’ ‘Specials’ Lets Restaurants Trade Discounted Combos For Promoted Placement
- Audi Sport Club Offers Members Online Portal, Exclusive Event Access And More