PSFK learns first-hand from the musician what happens when you try to design a world made out of waste
Will.i.am's collaboration with Starwood Hotels & Resorts Worldwide celebrates another step forward in the musician and entrepreneur's vision to make sustainability and fashion synonymous. As PSFK learned during an exclusive interview with the artist, EKOCYCLE is an initiative that asks global brands to create products made in part from recycled materials.
Past partnerships have included adidas, MCM and more, as a way to ensure that brands deliver eco-friendly and high-quality goods. PSFK sits down to learn more about the mission and inspiration behind the creative business that calls for all of humanity's participation.