Drink-Activated Coasters Encourage Responsible Drinking with Domestic Violence Reminder

Drink-Activated Coasters Encourage Responsible Drinking with Domestic Violence Reminder
Design

A campaign from Yaocho Bar Group uses innovative design and technology to make Japan aware of the pitfalls of excess alcohol consumption

Lara Piras
  • 22 may 2015

Japan is reportedly one of the safest countries in the world, however there has been an increase in alcohol-related crimes in recent years, especially against vulnerable young women. To combat this, Tokyo-based nightlife brand Yaocho Bar Group has released a campaign to shed light on a socially-conscious initiative that focuses on alcohol related domestic violence.

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