In Brief

A campaign from Yaocho Bar Group uses innovative design and technology to make Japan aware of the pitfalls of excess alcohol consumption

Japan is reportedly one of the safest countries in the world, however there has been an increase in alcohol-related crimes in recent years, especially against vulnerable young women. To combat this, Tokyo-based nightlife brand Yaocho Bar Group has released a campaign to shed light on a socially-conscious initiative that focuses on alcohol related domestic violence.

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Drink-Activated Coasters Encourage Responsible Drinking with Domestic Violence ReminderTokyo-based nightlife brand Yaocho Bar Group has released a campaign to shed light on a socially-conscious initiative that focuses on alcohol related domestic violence.Learn more: https://www.psfk.com/?p=282394

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