How brands and retailers are partnering with creators and amplifies to build value and engage their communities.
Figs has become one of the fastest growth stories in the apparel industry by engaging directly with the healthcare community on its popular Instagram account, where it features compelling stories and reviews by its customers who are all real, practicing health care professionals.
Unilever's in-house product incubator, The UnCovery, is enjoying marketplace success by launching its next-gen brands with a calculated approach to influencer marketing that leverages professional specialists as brand partner “genuinfluencers”.
How do you use personal style to stand out in a TikTok’d world where everything is connected and global, where all the it-girls rock the same fashions and the it-boys do too? The answer is: you go hyperlocal.
Exploring immersively twinned virtual models of the human experience across the past, future, and present can show us other ways of living, let us explore things that might have been or one-time were, and reveal new approaches to society that could eventually inform how we choose to exist within it.
In order to outperform, it’s necessary to stand out from the crowd. To differentiate themselves from their online peers, ecommerce players are now turning to physical retail to make waves and bringing with them their own bag of tricks picked up in the aether.
As we celebrate last week's anniversary of the passage of the Americans With Disabilities Act, it's important to remember that top retailers and brands can find success by creating opportunities for the disadvantaged with thoughtfully designed products, experiences, and inclusive marketing; and by leveraging operational strengths and local partnerships to address inequalities with initiatives for communal good.
Across physical and digital channels, retailers and brands are uniquely engaging their consumer communities to drive growth and differentiation – think product design and feedback, UGC, marketing insights, behind-the-scenes experiences, and more.