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Insights

• Retail Industry Analysis How Brands & Retailers Are Partnering With Creators & Amplifiers To Build Value & Engage Their Communities

  How brands and retailers are partnering with creators and amplifies to build value and engage their communities.

• Innovation Case Study Health Care Apparel Startup Figs Draws On Health Care Professionals As Influencers

  Figs has become one of the fastest growth stories in the apparel industry by engaging directly with the healthcare community on its popular Instagram account, where it features compelling stories and reviews by its customers who are all real, practicing health care professionals. 

• Innovation Case Study Unilever’s In-house Incubator Turns To Experts To Promote Their Products

  Unilever's in-house product incubator, The UnCovery, is enjoying marketplace success by launching its next-gen brands with a calculated approach to influencer marketing that leverages professional specialists as brand partner “genuinfluencers”.

• Innovation Case Study Jones Road Beauty & Bounty Compensate Everyday Shoppers For Their Reviews

  Micro and nano influencer marketing platform Bounty helps DTC brands unlock the long tail of creator marketing by tapping into everyday customers as organic micro creators on TikTok. 

• PSFK Innovation Newsletters Trends: Consumers Look To Hyperlocal Cachet For Tongue-in-Cheek Chic

  How do you use personal style to stand out in a TikTok’d world where everything is connected and global, where all the it-girls rock the same fashions and the it-boys do too? The answer is: you go hyperlocal.

• PSFK Innovation Newsletters Trends: Digital Twin Worlds Update Experiential Engagements

  Exploring immersively twinned virtual models of the human experience across the past, future, and present can show us other ways of living, let us explore things that might have been or one-time were, and reveal new approaches to society that could eventually inform how we choose to exist within it.

• PSFK Innovation Newsletters Retail Trends: Online Brands Are Coming To Main Street. Will They Change Physical Retail?

  In order to outperform, it’s necessary to stand out from the crowd. To differentiate themselves from their online peers, ecommerce players are now turning to physical retail to make waves and bringing with them their own bag of tricks picked up in the aether.  

• PSFK Innovation Newsletters Retail Trends: Retail As An Engine For Progress

  As we celebrate last week's anniversary of the passage of the Americans With Disabilities Act, it's important to remember that top retailers and brands can find success by creating opportunities for the disadvantaged with thoughtfully designed products, experiences, and inclusive marketing; and by leveraging operational strengths and local partnerships to address inequalities with initiatives for communal good. 

• PSFK Innovation Newsletters Trends: Rethinking How To Invest In Communities

  Across physical and digital channels, retailers and brands are uniquely engaging their consumer communities to drive growth and differentiation – think product design and feedback, UGC, marketing insights, behind-the-scenes experiences, and more.