THE BASE is a semi-permanent soccer facility that sports a warm up area, a dedicated skills area, and will let participants help prototype products

Adidas has unveiled its first urban football center in Berlin, which will cater to the needs of the next generation of footballers.

THE BASE is a 3,500 square meter soccer facility located in the heart of the German city. The semi-permanent venue has been created to be a focal point of grassroots football for the world's leading football brand and has been designed by young footballers, for young footballers. They worked with a group of 35 footballers from Berlin, known as the Club of 35, who provided valuable input in order to help Adidas design a facility that meets the requirements of the modern footballer.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in